Modern food moral food is a valuable contribution to the discipline of food studies and stylistically accessible to nonacademic readers in her brief epilogue veit jumps ahead to the twenty first century and the foodie movement which she argues was founded upon attitudes that are direct descendants of the progressive era p 186. 2015 modern food moral food self control science and the rise of modern american eating in the early twentieth century by helen zoe veit food culture . Modern food moral food self control science and the rise of modern american eating in the early twentieth century american eating changed dramatically in the early twentieth century as food production became more industrialized nutritionists home economists and so called racial scientists were all pointing americans toward a newly . Italicmodern food moral food self control science and the rise of modern american eating in the early twentieth century italic by helen zoe veit chapel hill university of north carolina press 2013 320 pp 3995. And by the time of world war i the countrys first international aid program was bringing moral advice about food conservation into kitchens around the country this book argues that the twentieth century food revolution was fueled by a powerful conviction that americans had a moral obligation to use self discipline and reason rather than taste and tradition in choosing what to eat